I’m shocked at myself. Disappointed really. And quite embarrassed. I’m going to tell you where my brain has been lately and hopefully the idiocy of it will sink in and this will be the end.
I have coffee envy.
There. I said it. But you see, that doesn’t even touch how bad it really is. Let me tell you…
So we were Christmas shopping this year, my husband and I, and it seemed that every store we walked into – WalMart, Future Shop, Best Buy, Costco, Canadian Tire, Home Outfitters – every single place we went, was selling the Keurig Coffee maker.
At WalMart they were even sampling whole cups of coffee made by this delightful machine. I tried the Nantucket blend. Lovely. Simply perfect for while I was browsing ineffectively through the WalMart aisles.
Then we visited a sister-in-law and brother-in-law. We dropped in to wish a happy birthday and pick up a jacket. There, sitting right on the counter in front of me was a Keurig coffee maker!! I salivated and they offered me some, but they didn’t have decaf and I really thought I should say no lest my envy grow even more out of hand.
I had a meeting with a pastor at church. There, on his desk, staring at me was a Keurig. Not fair!!
Now for those of you who have not yet met the Keurig in person, let me explain. It’s a machine that uses a K-cup (a little plastic cup filled with coffee grinds) to make a single cup of coffee on demand. The K-cups come in a zillion different blends, flavors and even types of beverage. You can get everything from tea, to coffee, to apple cider and hot chocolate. Many of the Keurigs now have a water reservoir so you can keep it full of water and it’s ready to brew in 1 minute at any time. Beautiful!
I began to think of all the reasons I should have one. Then I’d kick myself because I have a coffee maker!!
No, that’s not true. I have several coffee makers. There are the TWO Bunn coffee makers I have that make me a pot of brewed coffee in 3 minutes. I have a stainless steel French Press. I have an electric Perk which I really only use for nostalgic reasons once in a while. I just sold an old stove top drip coffee maker (and my heart went out the door with it).
And then I have a Starbucks Barista. With that I can make Americanos, lattes, cappuccinos, steamed milk… you get the idea.
I don’t need a Keurig.
But! If I had one I could put it beside my bed. I’d fill up the reservoir so that in the morning when my alarm goes off instead of hitting snooze I could hit the start button on my Keurig and be loved into wakefulness by the aroma of my favorite beverage.
Seriously!?!?!? I don’t need a Keurig! But it would be nice to have one in the basement. That way guests and my kids (yes, I’ve raised a few coffee drinkers) could have coffee without coming upstairs. You know how hard it is to walk stairs to get a cup of coffee.
Really!?!?!? I can’t believe myself. I don’t need a Keurig. Having one beside the tub though would be super. I could make the coffee while I soak and then sip it as I relax.
Come on!?!? This is getting ridiculous. I don’t need a Keurig!
My husband called from the mall to see what I wanted for Christmas. It was work not to say, “I’ll take a Keurig please, with K-cups on the side.”
I can think of a million reasons why it would be handy. But I don’t need a Keurig. Really, I don’t.
Let’s just say… Keurig needs to be commended. I’m rarely so affected by marketing… but this time they’ve outdone themselves. Keurig wins, hands down. I’m tempted to go get a job with a “real” office where I might convince myself that I NEED one of these on my real office desk.
In the meantime I’m off to make myself a coffee… NOT in a Keurig, NOT with a K-cup, NOT in my bedroom or beside my tub… but in the kitchen, with grounds I measure myself, in one of my many coffee makers. And it’ll be fine. I know it will. Delicious even.
If you have a Keurig, feel free to invite me over. I’d love to have a surrogate relationship with your coffee maker!
What about you?
Have you ever been ‘sold’ by marketing? Especially at Christmas?